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    Marketing Function key Roles and Responsibilities | ASOS plc

    Brief :

    Learning outcomes-

    LO1 provide an understanding on the marketing function and also describe its inter relationship with other functions of an organisation

    LO2 Provide an overview in which marketing mix can be applied and the use of the strategies to achieve the business objectives

    LO3 Draft a marketing plan.

    Pass

    Merit

    Distinction

    LO1 provide an understanding on the marketing function and also describe its inter relationship with other functions of an organisation

    D1 Do the critical evaluation of the attributes of marketing functions and also describe its relations with other functions

    P1 What are the important roles and responsibilities of marketing function

    P2 Discuss the roles and responsibilities of marketing function with respect to ASOS plc

    M1 What roles and responsibilities does marketing have in the business environment

    M2 Elaborate the relationship of marketing function with other functions of the ASOS plc

    LO2 Provide an overview in which marketing mix can be applied and the use of the strategies to achieve the business objectives

    P3 in what way does organisation implement marketing mix to the process of marketing planning in order to achieve the objectives of business

    M3 What different strategies are available with ASOS plc to showcase the achievement of objectives

    LO3 Draft a marketing plan.

    P4 Draw a basic marketing plan for ASOS plc

    M4 You require to showcase a full proof marketing plan by including elements like executive summary, SWOT analysis, strategy, action plan and forecasts.

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