offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

After completing my college, I started working as an Environmental consultant. However, I didn't like the work and switched to many other jobs for the next two years, trying my hands in Marine biology, Sustainability consultancy, and Waste management. Finally, my passion for writing motivated me to become an academic writer. And thus, I joined Global Assignment Help Australia. Here I helped many students in gaining high grades by providing well-researched academic papers. You can hire me for any kind of academic writing assistance whether it's for assignments, dissertation, thesis, report or else.

Cate Hemsworth

Cate Hemsworth

Orders in Progress - 9

Orders Finished - 2256

Hire Now

Writing an assignment on the topic of forensic accounting requires a lot of time for research. However, due to time constraints, students hardly get time to work on their documents. Well, this is where I come in. I have assisted many college-goers till now on numerous topics, such as Financial Statement Fraud Standards, Money Laundering, Tax Fraud, Fraud in E-Commerce, Data-Driven Fraud Detection, Fraud Investigation, and Investigating Theft Acts. If you are not able to write your college papers by yourself, then feel free to contact me. I assure that you won't regret your decision.

Addison Walker

Addison Walker

Orders in Progress - 21

Orders Finished - 387

Hire Now

I'm a Chartered Accountancy degree holder from the Massey University, Australia. I am also a certified academic writer having eleven years of experience in offering academic writing services to the students who are studying Business law or Chartered Accountancy. The topics that I have covered till now are numerous, but some of them are Taxation, Advanced Accounting, Auditing and Assurance, Financial Reporting, Strategic Financial Management, Advanced Auditing and Professional Ethics, Corporate and Allied Laws, etc. Many students have scored incredible grades in this subject after taking my assistance. It is quite easy for me to write term paper, coursework, assignments, dissertation, thesis and research paper related to this field. I can write efficiently in any citation and reference style required by a student.

Eoin Jones

Eoin Jones

Orders in Progress - 55

Orders Finished - 1565

Hire Now

"I have been providing MATLAB assignment help to the students in Australia for three years. I hold immense experience in writing the academic papers on the topics, such as PSD estimation, Entropy Markov Processes, Queuing Theory, The Input Function, Control Flow Loops and Branches, Error Messages, MATLAB Caveats, Debugging M Files, etc. No matter how difficult the concept is, I will provide you with top-scoring assignment on the same within the deadline. If you need writing assistance urgently, then you can consult me right away through Global Assignment Help Australia."

Shelby Craig

Shelby Craig

Orders in Progress - 64

Orders Finished - 1657

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    Importance of Branding for an Organisation-Marks and Spencer

    University: The University of Adelaide

    • Unit No: 20
    • Level: Undergraduate/College
    • Pages: 13 / Words 3263
    • Paper Type: Assignment
    • Course Code: MAN3090
    • Downloads: 1816

    Introduction

    The concept of brand management focuses on the process which are helpful to an organisation in uplifting stature and popularity amongst the prospective buyers. Brand management takes into account ideal administration of tangible and intangible resources for the welfare of an organisation (Keller, Parameswaran and Jacob, I., 2011). It is the responsibility of a brand manager to make sure that right marketing strategies are used so that suitable brand image could be established in the market. This assignment takes into consideration Marks and Spencer which is an British multinational retailer operating in food, clothing, home and numerous major retail businesses. This case study relating to closure of over 100 stores by 2021 will be considered so that suitable strategies could be developed. This assignment will be an attempt to build and manage brand over time in the business environment. The brand portfolio of this organisation is to be managed with the understanding of various models. Finally, brand leveraging will be utilized in order to strengthen brand image for the company.

    Task 1

    a) Importance of branding for an organisation

    It is an undeniable fact that branding stands crucial for an organisation as it helps in enhancing value of the company in the operating market. The feature of recognition which is being availed through branding approaches assures that higher number of sales of products is being achieved as the consumers feels connected with the brand and possess familiarity as well (Kapferer, 2012). It is a crucial elements through distinct image in the market could be achieved. There are hundreds of organisation working in the same sector and providing homogeneous products and services, Under such circumstances it is very important for a business to possess a features which set it apart from the existing competition.

    The referrals could also be achieved through strong branding practices and it has been identified that referrals carries a success rate of approximately 80% which is phenomenal. The consistency in terms of branding assists in setting out of expectations from consumers. The customers are aware of what to expect from this business and will be able to fulfil their expectation with minimal disappointment. The branding helps in strengthening intangible assets which are being possessed by an organisation in the form of credibility and goodwill. It has been observed in the case of Coca-Cola that branding strategies helps in enhancing physical value of the company. Therefore it is essential for a brand manager to make sure that right planning and approach is being selected so that brand value of undertaken organisation could be enhanced.

    b) Ways to develop and grow brand equity

    Brand equity is defined to be value which has been availed by business through perception of consumers towards a brand. It is a fact that business possessing a known brand name will be able to generate more revenue mostly called as premium (Rosenbaum-Elliott, Percy and Pervan, 2015). A business can undertake numerous measures through which brand name could be develop i.e.

    Quality products and services: The primary approach to development of brand equity is to supply goods and services which delivers value. The offerings are backbone of the company and delivering value offering will make it easy for a business to enhance brand equity in the operating market. When better products will be delivered there will be a positive word of mouth which will positively impact goodwill of th

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance