L/508/2334 - Environmental Analysis Of Virgin Telecommunication

TASK 1

P1 Impact and influence of macro environment on define business and its strategies

Business environment one of a major function is dynamic nature which clearly shown that things get changed with every course of moment. A macro environment is one where business operations used to take place at vast level (Alsoboa and Aldehayyat, 2013). A firm need to determine about the macro aspects properly so that strategies used to craft in a signified manner. Thus, a firm need to understand impact of macro environment on an association working and performance so that effectiveness and efficiency could be promoted in business working and attribute. Virgin Group have to organise PESTEL and Ansoff Matrix Vector so that better and determined work could be done:

Political: One of a major thing which need to understand by management of a company is political attribute. A business need to recognise about political stability and instability properly when they used to operate in any new country or need to craft strategies again in  define region. Virgin group have to evaluate the government stability in UK better so that they used to maintain their position properly. An unstable government influence negative attribute towards business which harm overall working efficiency. 

Economical: Another thing which have to better understand by business is to determine economical condition of a country. There is a need to determine the rate of inflation and depression in better frame so that effectiveness and efficiency could be promoted and encourage (Bentley, Omer and Sharp, 2013). Virgin group have to evaluate the economical condition of UK better so that they could maintain and manage their operations. In case on inflation chances of gaining inappropriate gain tend to rise high. This aspect required to understand so that goods and services of Virgin Telecom could deliver on appropriate rate and standard. 

Social: Local culture, beliefs and values are a core part of business which need to understand by authority so that beneficial attribute could be drawn (Cadle, Paul and Turner, 2010). For a successful venture, there is a need to determine social interference properly through which effective and beneficial gains could be drawn. Virgin Telecom have to work properly like they need to establish network t